{"title":"IYKYK","description":"\u003cp\u003e\u003cspan\u003eNot everything needs an explanation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome things are funnier when the person across the room suddenly notices what you’re wearing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA second look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA raised eyebrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThen the laugh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWelcome to the club.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"twat-trucker-hat","title":"IYKYK Flower Cap","description":"\u003cp\u003e\u003cspan\u003eLow-key look. High-key attitude.  \u003c\/span\u003e\u003cspan\u003eFor the ones who don’t need to spell it out. The \u003c\/span\u003e\u003cspan\u003eSpot the Twat® Flower Cap\u003c\/span\u003e\u003cspan\u003e features our signature hot-pink floral icon against a classic black cap, creating an unmistakable pop of color with an\u003c\/span\u003e\u003cspan\u003e edge.  \u003c\/span\u003e\u003cspan\u003eThe smaller offset icon keeps the design deliberately understated. Those who recognize it will get the joke. Everyone else may just have to wonder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast stitching along the brim gives the cap a casual, broken-in feel that works just as easily with jeans and a tee as it does for the lake, golf course, road trip, or weekend adventure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSignature \u003c\/span\u003e\u003cspan\u003eSpot the Twat® floral icon\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRichardson 112\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmall offset hot-pink \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBold hot-pink customized (cut, painted, and sealed) selection grade leather graphic patch by \u003ca href=\"https:\/\/www.muertosclothingco.com\" title=\"Muertos Clothing Co\"\u003eMuertosClothingCo.com\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic black cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContrast stitching detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurved brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOSFM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSubtle \u003c\/span\u003e\u003cspan\u003eIYKYK\u003c\/span\u003e\u003cspan\u003e design\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOfficial \u003c\/span\u003e\u003cspan\u003eSpot the Twat®\u003c\/span\u003e\u003cspan\u003e merchandise\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lamont Mercantile","offers":[{"title":"Default Title","offer_id":49348409557166,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/3917\/4830\/files\/R112.png?v=1789223644"},{"product_id":"spot-the-twat-structured-hat","title":"IYKYK Flower Structured Hat","description":"\u003cp\u003e\u003cspan\u003eIf you know, you know. If you don’t… look closer.  \u003c\/span\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eSpot the Twat® Flower Structured Cap\u003c\/span\u003e\u003cspan\u003e takes our signature hot-pink floral mark and gives it center stage, no words necessary. \u003c\/span\u003e\u003cspan\u003eThe bright pink icon pops against the clean, neutral cap, while the contrasting black rope detail across the brim gives it a retro-inspired edge. It’s playful without screaming the punchline, making it perfect for anyone who wants to be in on the joke without explaining it.  \u003c\/span\u003e\u003cspan\u003eWear it to brunch, the lake, the golf course, a girls’ weekend or anywhere a little irreverence belongs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSignature \u003c\/span\u003e\u003cspan\u003eSpot the Twat® floral icon\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCambridge 311\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBold hot-pink front customized (cut, painted, and sealed) selection grade leather graphic patch by \u003ca href=\"https:\/\/www.muertosclothingco.com\" title=\"Muertos Clothing Co\"\u003eMuertosClothingCo.com\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNeutral cap color\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContrasting black rope detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic curved brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOSFM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOfficial \u003c\/span\u003e\u003cspan\u003eSpot the Twat®\u003c\/span\u003e\u003cspan\u003e merchandise\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMaximum \u003c\/span\u003e\u003cspan\u003eIYKYK\u003c\/span\u003e\u003cspan\u003e energy\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lamont Mercantile","offers":[{"title":"Default Title","offer_id":49348450058414,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/3917\/4830\/files\/C311.png?v=1789225334"},{"product_id":"spot-the-twat-mens","title":"IYKYK Flower Tee","description":"\u003cp\u003e\u003cspan\u003eSubtle from across the room. Absolutely not subtle once you know.  T\u003c\/span\u003e\u003cspan\u003ehe \u003c\/span\u003e\u003cspan\u003eSpot the Twat® IYKYK Flower Tee\u003c\/span\u003e\u003cspan\u003e is for those who prefer their irreverence with a wink. Featuring the signature hot-pink floral icon as a clean left-chest graphic, this tee lets the symbol do the talking—no explanation required.  \u003c\/span\u003e\u003cspan\u003eThe heathered navy color gives it an easy, lived-in look while the vivid pink icon delivers just the right amount of attitude. It’s the understated counterpart to our statement tees and an easy way to wear the \u003c\/span\u003e\u003cspan\u003eSpot the Twat®\u003c\/span\u003e\u003cspan\u003e brand anywhere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSignature \u003c\/span\u003e\u003cspan\u003eSpot the Twat® floral icon\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmall left-chest graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeathered navy color\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic short-sleeve crewneck\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy everyday statement piece\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOfficial \u003c\/span\u003e\u003cspan\u003eSpot the Twat®\u003c\/span\u003e\u003cspan\u003e merchandise\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePerfect for those who appreciate an \u003c\/span\u003e\u003cspan\u003eIYKYK\u003c\/span\u003e\u003cspan\u003e moment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lamont Mercantile","offers":[{"title":"S","offer_id":49369631719598,"sku":null,"price":35.99,"currency_code":"USD","in_stock":false},{"title":"XS","offer_id":49369631752366,"sku":null,"price":35.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49369631785134,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49369631817902,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49369631850670,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49369631883438,"sku":null,"price":35.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":49369631916206,"sku":null,"price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/3917\/4830\/files\/FlowerfrontpocketMens.png?v=1789228384"}],"url":"https:\/\/www.lamontmercantile.us\/collections\/iykyk.oembed","provider":"Lamont Mercantile","version":"1.0","type":"link"}